PROFILE HISTORY STYLE TIPS PROFILE For more than 110 years Florsheim has been recognized as America’s foremost brand in the men’s premium footwear category. During this remarkable century of accomplishment, Florsheim has also attained a global reputation as a leader in the design of business and style on six continents. Florsheim with a reputation for incomparable craftsmanship and comfort- delivered in precisely the styles that men prize most- has endured for decades. Presenting fashion that is cut, stitched and tailored to fit the full range of contemporary office attitudes. Florsheim offers distinctive business and casual shoes that meet the diversified needs of today’s successful businessman, no matter where in the world he works and plays. For dress and casual footwear that defines quality and style for distinguished men the world over. Shoes made from the finest hand picked leather with fine stitching, light weight material, advanced flexibility and shock absorbing technology that cushion the field make Florsheim the industry leader in comfort, which is the number one selling point. Florsheim in India is marketed and distributed by M/S Unico Leather Products Pvt. Ltd part of the KAR group of companies. The KAR group with its six units has a capacity of more than 2.5 million pairs annually with a turnover to the tune of $ 50 million. The group has cut its niche in the international market providing shoes to some of the renowned names the world over. The KAR group employs the finest craftsman in the state-of-the art facilities to produce the perfection that people look for in their footwear. Every step of manufacturing undergoes stringent checks at computerized lab that are equipped to eliminate even the mildest flaws. Little wonder then, that is was the first to obtain ISO 9002 certification way back in 1994 and re-certified again in 1997 and 2000. HISTORY In 1892, Milton Florsheim began producing shoes in a small factory in Chicago, and the first pairs of Florsheim shoes made by Milton and his father, Sigmund, were a remarkable combination of style, comfort and high quality workmanship. Milton realized from the very beginning that a high quality product was only one of the factors necessary for success. He understood that a strong distribution network was the other key component and would be essential in making certain his exceptional footwear found its customers. Accordingly, he provided support that enabled a number of entrepreneurs to establish retail businesses, which made Florsheim shoes readily available to the consumers in hundreds of small towns and villages across the nation. Thus, the Florsheim Company was formed on the breakthrough ideas of mass-producing shoes of exceptional quality, and the establishment of a strong, entrepreneurial dealer network. Not surprisingly, this combination was an immediate success. Over the years, Florsheim innovation has continued, and the partnership has flourished. Committing considerable resources to research and development, the company has produced a continuous flow of product and distribution breakthroughs. STYLES BY FLORSHEIM: Dress: Because you want your impression to be the right impression. Traditional to contemporary styling, with an eye for detail. Refined casuals: Not just for Fridays anymore. Because refined casuals can range from sport coats to khakis, Florsheim offers style with versatility to meet your needs. Imperial: Imperial are the perfect dress shoe for a consumer with a discerning eye. Imperial is the epitome of style and quality. Classic and contemporary, imperial is always beyond the expected. Made from the finest hand picked leather, the softest, most luxurious leather linings, timeless refined quality and impeccable styling and hand crafted by the most experienced artisans are few of the exacting standards that made imperial the pinnacle of quality. These are what made the perfect dress code. Comfortech: Few would disagree the consummate business shoe is Florsheim. So as the business world relaxes and the lines between the dress and the casual became a blur, consumers are looking for trusted names to help their fashion decision. Florsheim Comfortech has the most comprehensive line of business appropriate shoes, which incorporate the ultimate in comfort technology and fresh styling for today’s active man. The Comfortech technology continues to expand and evolve. Florsheim technologies like soft-tred and dot- matrix have been appreciated for their innovation. Formals: Florsheim label is the signature of quality and value, based on a heritage of 100+ years of dress shoe manufacturing. Florsheim formals bring out a range of styles, which vary from very classic to quite contemporary. These styles are for men who appreciate and recognize quality. These traditional shoes have a reputation for giving exceptional value in quality footwear. Florsheim casuals: Styled with leisure in mind and supreme cushioned flexibility to create comfort 24/7. Feet never felt or looked so good at the beach, the lake or the city streets. Cool, comfortable and quite contemporary. Designed with the weekend in mind. Whether your idea to take it easy is hiking around town or resting your feet up, these styles will get you there in comfort. Tuxedo: Lake and Lasalle can be worn with a suit or tuxedo. Monarch and millennium have a patent leather upper for the elegant tuxedo event. All four have flexible cement construction for custom fit with added flexibility. Boots: Florsheim dress boots are riding high on the fashions bestseller list. GENERAL TIPS ON THE CONSTRUCTION OF SHOES Moccasin: Moccasin construction is characterized by a single piece of leather, which is used for the upper and extends all the way under the foot. Moccasin is one of the most flexible constructions. Welt: Welt construction is easily identified by the stitched strip of leather that is visible on the top of the outsole. The advantage of this construction is that the sole can be repaired number of times. Cement: Cement construction: the outsole and the heel are cemented to the upper and insole. Strobel shoe: Strobel shoe construction features an upper, which is completely sewn to a flexible insole. The last is the inserted to properly shape the upper. This is known to be one of the most flexible shoe constructions. California: California Construction has a very casual look. These shoes can be immediately identified by the wrap, which covers down smoothly and tucks under the insole.